by Glenn Heath Jr.
Dir. Miguel Arteta, U.S., Fox Searchlight
In Cedar Rapids, Miguel Arteta proves that heâ€™s capable of finding humanity and subtext where other filmmakers see caricature and clichĂ©. He envisions rural America as a place threatened by stagnation but capable of endless economic growth, where even the smallest details are worthy of our attention. In a short career thatâ€™s found him seamlessly jumping from film to television and back again (heâ€™s directed episodes of Six Feet Under, The Office, Ugly Betty, and more), Arteta consistently fluctuates tones, finding resonance, purpose, and humility in the conflicted lives of emotionally broken Americans. At the center of his films Chuck & Buck, The Good Girl, and Youth in Revolt are confused people participating in a relentless battle between faith and repressed sexuality, and subtle shifts in perspective ultimately reveal themes about friendship and loyalty. Through sudden moments of dark comedy, Arteta shows the consequences of his charactersâ€™ moral judgment, frankly examining the way they interact and evolve, break down and adapt. The results might be funny, but the comedy comes with razor-sharp teeth.
Artetaâ€™s latest film, the rambunctious and crass Cedar Rapids, skewers corporate America and celebrates the improvisational spirit of the small business owner. Diligent but unambitious insurance salesman Tim Lippe (Ed Helms) takes pride in his job helping honest hardworking customers solve their problems. Timâ€™s early childlike voiceover narration, playing over a montage in which he negotiates fair deals for multiple customers, indicates a core respect for the common man. This hard work ethic goes completely unnoticed by his corporate bosses, who are more concerned with public image and business awards than customer service. Tim hasnâ€™t advanced up the corporate ladder because he isnâ€™t strong enough to challenge or even recognize the morally questionable nuances of his workplace. But when a high-profile manager at the firm suddenly dies in the throes of erotic asphyxiation, Tim is forced into a promotion to cover up the deviancy and sent to the annual ASIP conference in Cedar Rapids, Iowa, where he must woo the local chapter president to stave off his companyâ€™s impending financial ruin. This transition from small-town life to big-city politicking bursts Timâ€™s preconceived bubble of safety and pushes him into a professional void.
When Tim arrives at the bland urban hotel to check in for the conference, he finds the standard accommodations and multi-floor architecture exhilarating. Moments later, Tim has a crippling panic attack upon meeting his roommate for the conference, who happens to be a well-spoken African-American named Ronald (Isiah Whitlock Jr.). During these early scenes, Timâ€™s extreme innocence and vague racism border on ridiculous. Thankfully, when he becomes more separated from work responsibilities and involved with the wonderfully inelegant supporting players, his character begins to evolve. Blowhard Dean (John C. Reilly) and spitfire Joan (Anne Heche), two fellow insurance agents at the conference, complete the filmâ€™s quartet of working-class heroes, constructing something akin to a surrogate family for all involved. Still, as Tim spirals in and out of control, partying, philandering, and deceiving, his ignorance and gullibility become more than just running gags, addressing the sometimes-damaging impact his limited perspective has on the group.
Surprisingly, Cedar Rapidsâ€™ filthy comic set pieces enrich the biting social commentary beneath the surface. For Arteta and screenwriter Phil Johnston, these two elements cannot be separatedâ€”see the filmâ€™s supporting performers for further evidence: Reillyâ€™s Dean, who crashes through scenes with potent, foul mouthed one-liners and sexual innuendo like a wrecking ball, ultimately pushes Tim toward understanding the relationship between business sense and personal friendship. Dean may be a goof, but heâ€™s a goof with morals: in a rant against the self-righteous president of the conference, he yells, â€śThis is America, there's a separation between church and insurance.â€ť Likewise, Hecheâ€™s Joan proves to be deeper as the film continues: she isnâ€™t just a suburban mother turned party animal, but a tormented woman fighting on the front lines of a male-dominated world. And then thereâ€™s Whitlock Jr., whose caring and passionate straight arrow Ronald couldnâ€™t be further from his devious State Senator Clay Davis on The Wire. Hilariously, Arteta and Johnston reference the landmark HBO series twice in tense situations where Ronald quotes a key gangster character from the show, all to instill fear in white characters deathly afraid of his urban alter ego.
Timâ€™s experiences at the conferenceâ€”including a hallucinatory visit to a rural house party, a reckless skinny-dipping session in the hotel pool, and a drunken karaoke performance at a dive barâ€”all force him out of his comfort zone in comedic ways. But Timâ€™s fun and games come crashing down when he has to reconcile this personal awakening with his practical business responsibilities. The filmâ€™s climax, in which Tim must choose between reinforcing the status quo and committing professional suicide, finds hope for individual economic recovery in personal loyalty and self-reflection. â€śWe are all selling something,â€ť Joan says, noting that the great salesmen make business decisions by dealing with the customer across the desk rather than by looking at profit margins. This type of wisdom allows Tim to see his honesty as a strength instead of a handicap, using his natural connection with everyday people as a powerful tool to subvert corporate corruption. Ultimately, the necessity of human contact formulates a lasting business model for Timâ€™s economic and psychological success, something that gets represented in the absurd commercial that runs over the end credits. Tim, Dean, and Ronald stand together, the trio saving insurance victims in faux recreations of accidents. After a customer falls into their arms, all three yell, â€śWe got ya.â€ť Trust, whether itâ€™s between friends or a local business and the community, is something that has to be earned, valued, and upheld at all costs, no matter how much pressure there is to achieve the bottom line.